Campaign assets

This year’s creative strategy is to continue using a three-stream campaign approach to promote bushfire preparedness to a wide range of attitudes and behaviours across a diverse population who are at different stages of behaviour change. This year additional assets promoting bushfire preparedness to farmers and travellers have been added to the assets released in 2022 targeting peri-urban communities, parents and pet owners.

Stream 1: Awareness

Objective: Get complacent people living in peri-urban areas and people who have recently moved to a risk area to believe that there is a bushfire risk and consider their bushfire preparations (or lack thereof) by knowing that there is a risk.

Example images:

Facebook bushfire risk area (1080x1080) Facebook bushfire risk area 02 (1080x1080) Bushfire risk area A2 poster

Download assets:

To request additional Facebook and A2 posters artwork for other SA bushfire risk locations, contact cfs.communications@eso.sa.gov.au.

Stream 2: Motivate

Objective: Get people to feel motivated to actively and properly plan and prepare to be in control by getting them to challenge their assumptions and realise where their weaknesses are.

Example images:

Facebook 'what's your plan' (1080x1080)  Facebook post - What's your plan when (Italian)

Download assets:

To request additional Facebook posts for other 'What's your plan when...' scenarios, contact cfs.communications@eso.sa.gov.au.

Stream 3: Make it easier

Objective: Get all audiences to investigate ways to better plan and prepare for bushfires by feeling that planning and preparing for a bushfire is easy.

Example images:

Learn how to prepare your property

Download assets:

To request additional Facebook posts for other languages, contact cfs.communications@eso.sa.gov.au.

Key messages

  • Many at-risk residents feel that their bushfire danger is low and believe that making a decision on what to do/having a plan in place is not a high priority – this behaviour needs to change.
  • A hot and dry Fire Danger Season is expected for South Australia, so all South Australians are encouraged to know your risks and plan and prepare for the worst.
  • 1 in 5 South Australians living in bushfire risk areas do not have a decision or plan for bushfires.
  • 1 in 3 South Australians living in bushfire risk areas incorrectly think they don’t live in a bushfire risk area or don’t know either way.
  • Research shows only half of travellers or transiting workers regularly find out the Fire Danger Rating for the areas they are travelling to while approximately two thirds don’t think they need a Bushfire Survival Plan because it’s not the area they live in. 
  • A traveller’s plan should include things like how they will access information and what they are taking in their vehicle, such as woollen blankets and protective clothing. 
  • Include the whole family in bushfire preparations, to empower young people and ensure they understand what to do in an emergency.
  • Having a bushfire survival plan is essential. People need to think about what they will do when a bad fire day approaches – including where they will go, when they will leave, what they will take.
  • Clearing around your property – clearing your gutters, mowing lawns, removing flammable materials close to your home (wood piles) and removing fallen branches and other debris.
  • During a bushfire, most homes catch fire when sparks or burning embers settle on or around your home. Ember proofing will increase chances of your home surviving a bushfire, even if you plan to leave early.
  • Subscribe to CFS warnings through our website, and downloading the Alert SA App.
  • During the fire season, check the fire danger ratings each day and stay informed using multiple sources of emergency warning information.