Campaign assets
This year’s creative strategy is to continue using a three-stream campaign approach to promote bushfire preparedness to a wide range of attitudes and behaviours across a diverse population who are at different stages of behaviour change.
Stream 1: Awareness
Objective: Get complacent people living in peri-urban areas and people who have recently moved to a risk area to believe that there is a bushfire risk and consider their bushfire preparations (or lack thereof) by knowing that there is a risk.
Example images:
Download assets:
- Social media posts (1080x1080)
- 3 x 'Are you in a bushfire risk area?' generic posts
- 13 x bushfire risk area Facebook posts (Aberfoyle Park, Athelstone, Belair, Blackwood, Burnside, Crafers, Golden Grove, Highbury, Magill, Meadows, Morphett Vale, Stirling, Tea Tree Gully)
- A2 posters
- 5 x 'You are in a bushfire risk area' generic A2 posters
- 13 x bushfire risk area A2 posters (Aberfoyle Park, Athelstone, Belair, Blackwood, Burnside, Crafers, Erin, Golden Grove, Highbury, Magill, Meadows, Morphett Vale, Stirling)
To request additional Facebook and A2 posters artwork for other SA bushfire risk locations, contact cfs.communications@eso.sa.gov.au.
Stream 2: Motivate
Objective: Get people to feel motivated to actively and properly plan and prepare to be in control by getting them to challenge their assumptions and realise where their weaknesses are.
Example images:
Download assets:
- Videos
- 3 x videos (landscape - 1920x1080)
- 3 x videos (portrait - 1080x1920)
- Social media posts (1080x1080)
- 9 x 'What's your plan when...' posts
- 4 x 'What's your plan when a bushfire starts' (Italian, Tagalog, Greek, Punjabi)
To request additional Facebook posts for other 'What's your plan when...' scenarios, contact cfs.communications@eso.sa.gov.au.
Stream 3: Make it easier
Objective: Get all audiences to investigate ways to better plan and prepare for bushfires by feeling that planning and preparing for a bushfire is easy.
Example images:
Download assets:
- Videos
- 4 x videos (portrait - 1080x1920)
- 8 x videos (portrait - 1080x1920)
- Social media posts (1080x1080)
- 4 x 'Learn how to...' posts
- 10 x 'Bushfire safety information' (Arabic, Chinese simplified, Chinese traditional, Greek, Hindi, Italian, Persian, Punjabi, Tagalog, Vietnamese)
To request additional Facebook posts for other languages, contact cfs.communications@eso.sa.gov.au.
Key messages
- Many at-risk residents feel that their bushfire danger is low and believe that making a decision on what to do/having a plan in place is not a high priority – this behaviour needs to change.
- A hot and dry Fire Danger Season is expected for South Australia, so all South Australians are encouraged to know your risks and plan and prepare for the worst.
- Include the whole family in bushfire preparations, to empower young people and ensure they understand what to do in an emergency.
- Having a bushfire survival plan is essential. People need to think about what they will do when a bad fire day approaches – including where they will go, when they will leave, what they will take.
- Clearing around your property – clearing your gutters, mowing lawns, removing flammable materials close to your home (wood piles) and removing fallen branches and other debris.
- During a bushfire, most homes catch fire when sparks or burning embers settle on or around your home. Ember proofing will increase chances of your home surviving a bushfire, even if you plan to leave early.
- During the fire season, check the fire danger ratings each day and stay informed using multiple sources of emergency warning information.